Rainbow Program
Project Name: Rainbow Program
Project Duration: 2017 – Present
Annual Income (2024): RMB 44,500.00
Annual Expenditure (2024): RMB 260,000.00
Target Beneficiaries: Employees & families facing sudden hardships
Service Area: Specific regions
Service Sector: Poverty Alleviation & Community Development
Project Description:
Initiated by Zijiang Foundation and implemented through Zijiang Group’s labor unions, the Rainbow Program provides financial assistance to employees and their families experiencing unexpected crises. A review committee assesses individual cases to tailor support plans, reinforcing Zijiang’s commitment to employee welfare.
Dream Fulfillment Program
Project Name: Dream Fulfillment Program
Project Duration: 2021 – Present
Annual Income (2024): RMB 0.00
Annual Expenditure (2024): RMB 270,000.00
Project Status: Ongoing
Target Beneficiaries: Employees’ children (college-bound)
Service Area: Specific regions
Service Sector: Education
Project Description:
The Dream Fulfillment Program offers college scholarships to children of Zijiang employees from economically disadvantaged families. This initiative reflects Zijiang’s culture of mutual support and commitment to education as a pathway to upward mobility.
Funding "Beautiful Homeland Action" Project
Project Name: Funding Support to "Beautiful Homeland Action"
Partner: Shanghai United Foundation
Project Duration: August 2024 – July 2025
Annual Income (Current Year): RMB 0.00
Annual Expenditure (Current Year): RMB 500,000.00
Project Status: Ongoing
Target Beneficiaries: Community change-makers
Service Area: Nationwide
Service Sector: Community Resilience & Livelihoods
Project Description:
The Beautiful Homeland Action project empowers grassroots leaders to propose and implement community-driven solutions. With Zijiang Foundation’s support, it provides seed funding and capacity-building to turn local ideas into actionable initiatives, enhancing community resilience and public engagement.